Depending on your site, there may be times when you need extra data about your WordPress users, information to help you understand more about who your most active users are, how they are interacting with your site, or, if you have an online shop, who is buying the most.
Now some of this data can be curated through lengthy processes, or by way of customizations. But if you are like me, you are probably looking an easy way to access this information. That is where the Users Insights plugin comes into play.
It’s About Your Users. In One Place.
Being able to know and understand more about your users can be the difference between a successful and a struggling site.
The Tool and the Features
With access to the right tools and a user interface that is easy to use, this plugin will help you analyze all your user data so you can make strategic and positive decisions.
Geolocation & WooCommerce
First, I would like to point out two specific modules this plugin has, only because I will be referring to these when I explain more of the features.
The powerful Geolocation module allows you to manage your users based on their location.
The WooCommerce module/integration gives you even more control over your customer data and, when it comes to your online store, enables you to make better decisions in the sales, marketing and social arenas.
You will see the power of these two modules in this review.
This is by far one of the most powerful features that I found with this plugin. The ability to apply the filters using available users, field and properties will help you to segment and create lists of users where the criteria focuses on what you want to know. Once you have added any filters, you can easily update or delete them based on your needs. This is nice because now you don’t have lingering filters cluttering up your view.
Filters – Editable
Existing filters can be edited easily. Just go back into the filter and choose the parameters you want to change it to. You will find that when you have several filters that are applied to your users, this is helpful when all you want to do is make one small change.
If you know me, I love conditional logic. The text filters use conditions to help you filter user data from the fields available. If you add the Geolocation Module, you also get the fields: country, region, and city.
And here are the conditions. If you are unfamiliar with these, here is an example. If you needed to find Joe Smith, then you could search Name > is > Joe Smith.
But if you knew you had a few users named Joe, and you could not remember the last name until you see it, then you could do Name > contains > Joe.
This one is helpful if you want to sort activity on your site around user posts, comments and sessions. Adding the WooCommerce module gives you the chance to search by number of orders and the BuddyPress module, of course, includes forums, replies and topics.
This one is a helpful feature for your user sessions to see how recent any select group has been active on the site.
With this filter, you can go beyond the results of an existing filter. So as you apply one filter, those results can be filtered again and again, based on the criteria you need. This is an excellent option as it gives you the ability to pinpoint user data.
Option Select Filters
This one lets you select a value of the available options using two conditions. An example: if you were using the WooCommerce module, you could select to filter all customers who have ordered a specific product. This could be a huge timesaver.
A Last Word on Filters
Filters are a powerful part of this plugin. With just these few examples, including the Geolocation and WooCommerce module, I have only touched the tip if the iceberg behind what you can do to better manage your users via filters.
User Profile Pages
Need an overview of a specific user? Well, this plugin covers that one well. As you can see from this screenshot, you get a lot of data about your user in one simple interface.
It’s a great way to see posts or comments from any one user. Also, if you have the Geolocation module activated, you get a nice map with their location. And, if you hook up the WooCommerce module as well, you get a good sense of what a specific customer has bought.
Notes – this is a cool feature on the profiles as it allows you to make notes on any user around their activity. Notes are not seen by the users, but you can share them with other team members.
If you ever needed to group your users according to different actions, this is the perfect way to do it. Adding a new user group is as easy as adding a category.
Once added to groups, you will see the different groups in the list of users. You will also be able to filter them by using the groups.
Of course, there are several benefits to being able to filter them by groups. One example is if you are using the Geolocation module, you can get a map showing where any one group’s locations are.
I have mentioned user sessions and want to just quickly point those out again. In simple terms, you will be able to see a user’s activity once he or she is logged in.
Now you may not find this particularly helpful if you just have a single-author blog and you want to see who has commented. But in instances of larger sites, especially with forums, protected content and online stores, this could be invaluable information about the activity of your users and their activity levels.
Exporting Users Data
Of course all of this data will even be more useful because you can export a CVS of your data. For example, using the map of users above, you could create this export.
All you need to do is select the fields you want exported, click the export icon and it’s on its way. This works on any filtered list as well and you can even choose the order of the users exported by ascending/descending by specific columns.
With the importance of mobile these days, knowing how your users are accessing your site is a great way to make sure your site is delivering the content in a user-friendly fashion. It will detect the browser name and version, as well as the platform.
Custom User Fields
If you have created custom fields for users, those can be registered and available for lists, filtering and CVS exports.
I’m not going to go into a lot of details on this, but wanted you to be aware that this can be easily done. They have further documentation on their site.
The Table Fields Available
You see that a lot of fields are available for your user data. You can find an entire list of all tables available on their site here.
I have given you some insights into the WooCommerce integration as well as a bit on BuddyPress. But as you can see here, they have integrations with some of the most popular WordPress plugins. I am not going to go through each one but, as you can see from my examples, and if you use any of these other plugins, it will certainly take you even deeper into the user data for each one.
After doing this review, it strikes me just how powerful your user data can be. I can only imagine how many site and blog owners could benefit from using a plugin like this. So often we get more involved with other analytics and SEO and tend to ignore the single most important group in the survival of our WordPress sites, our users.
If you are looking to strategize and implement improvements over your site and ramp up your marketing strategies, I would highly recommend the Users Insights plugin for WordPress. It gives you all you need to understand and increase your user activity.