If you wonder what I use to create and share all content on this site and on BobWP.com, here is a list of everything I use to blog and podcast.
Running a Content Machine
As usual, some of the links in this post are affiliate links.
But lately, I am finding that while I’m in my office, the old-fashioned way is working better for me. So I’ve ordered a 2 new whiteboards for my office. No matter how high tech I consider myself, I love the look and the connection between my brain and my hand as I write down my ideas. It’s not only more visual for me, it’s easier to access.
For the last 11 years, since I have been using WordPress, I have written my posts in the editor. I use a mix of Google Docs and Evernote or Simple Note, especially if I am on the road or traveling by air, which I am doing as I write this post.
What do I think of Gutenberg? Well, I love it. To be honest, it has helped my content creation many folds over from the previous WordPress editor.
Not a lot has changed. I am still using Camtasia for Mac for most of my videos. For interviews and podcasts, I use Zoom. And for recording video on the road, I use the app on my iPad— or iPhone FilmMic Pro.
Show notes and questions are shared with guests via Google Docs.
For the recording, whether it’s video or audio only, I use Zoom. If video, I take it into Camtasia for editing and adding intro and outro and save it from there.
When I do audio only in the office, I primarily use GarageBand, and then take it into Camtasia if I need to edit. When all said and done, I download it to Auphonics to add cover art, balance the level and do some other final tweaks.
When I’m on the road, in the past, I used the Auphonic app for recording audio. But recently, I discovered another app called Ferrite Recording Studiothat I am really liking. It does everything I need it to do and the interface is easy.
On posts that are not podcasts on BobWP, and are text only that works well translated to an audio file, we use the plugin Amazon Polly.
Search Engine Optimization & Analytics
As we create content, and even manage our content, we are constantly analyzing our data. To make sure we do our SEO right, we have been using the Yoast SEO plugin for years. In addition, we use Google Analytics, but have the Analytify plugin installed which gives us our detailed analytics in our dashboard in a digestible and easy-to-understand format.
Managing the Content
For all my content, as far as an editorial calendar, managing existing content and making the edit flow between Judy and myself perfect I use I still use the PublishPress. It’s a plugin that I rely on heavily and I will be writing about it here on this blog soon.
As much as I would like to say that I keep docs of all my posts, whether they are saved on my iMac or in the cloud, I don’t. To be honest, I don’t see the need.
I am still using Vimeofor all my video storage— and have for years. I have the pro version which does me just fine and allows me to control if videos are downloadable and which sites they can be embedded on.
I have been using the Seriously Simple Podcasting pluginand Castoshosting for our podcasts.This post on BobWP tells more about both. I moved from Blubrry and have been very happy with both the plugin and the hosting.
Disseminating the Content
Once everything is written or recorded and in its proper place, I need to get it out to the world.
Yes, it still helps us grow our base of listeners when we share our content. To be honest, most people follow me for that reason, and not to hear me rant about stuff, complain that something isn’t working, or share my innermost thoughts about trivial things.
I schedule our shares. There is a fine art to scheduling content on social, and I’m not going to get into that here, but I will be doing a video on that soon.
I use a plugin and service called Social Web Suites. It’s a great social scheduling plugin that does all I need. I have a post on our other blog that will enlighten you more.All I can say is that it’s important to create a sharing strategy.
All our videos are stored on Vimeo. They can also be publicly viewed there as well. And they are on our channel on YouTube.
Besides social sharing, we are connected to all the popular podcasting platforms and, thanks to the Seriously Simple Podcasting plugin, we are listed there upon publication.
One last hardware detail. For recording in our office, we use the Rode Podcaster. On the road, we use the Movo Dynamic Omnidirectinal Handheld Reporter/Interview Microphone, which filters out background noise very well.
We don’t have mixers and all that other tech stuff. Sure, they can do some cool stuff, but I feel that they are overkill for a lot of podcasters.
Probably the most important tool we use as it must keep both our site running smoothly. To do that I use Liquid Web Managed Hosting. In fact, you can get a deal through us on a couple of their plans over on their site.
A lot goes into creating massive content in all mediums. This post gave you tools and services that have helped us along the way. But obviously, this goes far beyond tools and tech and each medium, whether writing, sitting in front of a video camera or talking via a podcast, takes skills, know-how, a lot of time and yes, sometimes some blood, sweat and tears.
So thank you for being a reader here or over on BobWP.com.