When getting a post ready to go, the typical blogger will complete four simple steps:
- Write the post
- Optimize the post
- Publish the post
- Move on
While a lot of people use blogging for a tool on their WordPress site, they don’t have the time to revisit existing posts. Ideally, we would all have the luxury of watching our stats to identify which posts are most popular, which ones are ranking.
In a perfect world, we would have the time to “buff up” our published posts. I have one piece of advice for you.
Consider squeezing in the time.
5 Tips to Improve Your Published Blog Posts
Each time you visit a post of your own, for whatever reason, take a few extra minutes to think about what else you can do with it. Here are some ideas to get your started.
1. Repurpose Your Blog Posts
There are many ways to create addition content from an existing post. I’m not going to get into all the ways you can do this. (We have a post that goes into much more detail here.) Whether you think that this improves the post or not, once you have done this, the ability to create an internal link is priceless.
2. Link to Related New Posts
Internally linking your content is a good idea for two reasons. Google loves it because it helps them understand what you are talking about. And it helps your readers by providing them related content for learning more. The easiest way to do this is in the post creation stage. And if you use Yoast SEO Premium plugin, they have a great internal linking tool to help with suggestions from existing content. You could use this if you are visiting your old posts, or as a tool for getting ideas for new posts that might add context to your older post.
3. Update the Content
This is a standard part of repurposing your content. You may look at an old post (for instance a tech tutorial) and realize that it needs to be totally rewritten. Other times, it’s just a matter of updating the content a bit. Maybe a link needs to be replaced with some other content. Or you have collected another small fact that can easily be added. Perhaps the SEO needs to be reworked a bit or a photo changed. You get the idea.
4. Pay Attention to those Comments
Think about the times you end up on an old post to read and perhaps reply to a comment. Often I like to answer on the post itself, so I can reread my post if I hadn’t done so for a while. And do pay attention to those comments. Because their are times when a reader’s comment or question will give you ideas for content additions or updates. This recently happened to me when someone asked me about a certain function of a WooCommerce plugin. My answer was timed perfectly because I had written a new post about a plugin that would do exactly what they needed.
So I was able to do two things:
- Answer his question with a link to a new post
- Add a short paragraph in the post itself about what the plugin could do with a link to the post
Remember: readers are busy and not everyone reads the comments. So you hit more readers if you also add the new information to the original post.
5. Trash It
Sound brutal? Well, if like me, you have 10 years’ worth of posts, expect to do some cleanup on your blog. Sometimes posts are outdated and not worth repurposing.
On the other hand, it may still serve its purpose. So don’t go nuts filling your trash. You might even consider redirecting it to another post that is similar. Yoast SEO Premium has a great tool that automatically gives you both a redirect and serve a 410 Content Deleted Header before you trash a post. You can read more about those two options here as well as other thoughts on deleting a page or post from your site.
So there it is: the tip of the iceberg. Of course there are other things to consider as well, and I’m sure you can devise your own list. Whatever you choose to do, a little effort can bring new life to an old post.
An audio version of this post: