This useful module lets you control where a widget will show.
Let me give you an example.
You are a photographer and you specialize in portraits, landscape, wildlife and children. You have also just published a book on wildlife photography. What you would like to do is have the book available to click on and buy in your sidebar.
This is where the widget visibility comes in. It uses target marketing. Instead of that widget showing in your sidebar on all your blog posts, you can have it show only when you are writing a post that is on the topic of wildlife photography. With this widget, all you have to do is create a category called wildlife photography. Then you can assign the widget that has your book for sale to only that category. So now it only shows on posts about wildlife. Cool, huh?
Let me show you what I mean.
The Visibility Button
Once you have activated this module, any widget you add to a widget area will now have a button called visibility. In this example, I am using the Image widget because I want to use that to sell my book. You can learn more about this widget in this lesson.
If you are not familiar with conditional logic, basically, you are showing widgets based on certain conditions.
You see here that I can either Show or Hide this widget if certain conditions are met.
Now using my previous example, you can see that I have chosen to Show if: Category is wildlife photography. Once I have chosen the category, then in the next dropdown, I have the choice of all my categories.
Using a different site of mine, here you can see all the different options that you will have for hiding or displaying a widget using this module.
You can have as many conditions as you want by simply adding more. Just click add. In this example, I have added one more condition and that is that the post author is me. Now this widget will only appear in posts that are categorized in wildlife photography and by the author Bob Dunn.
But if you are using Jetpack, or considering using it, give it a try. I encourage you to take advantage of this module and get creative with your marketing via the widget areas on your site.