I am in the process of moving my subscribers back to MailChimp. This post isn’t about why I am doing that, but, instead, a bit of frustration I had in the process.
If you are familiar with MailChimp, you know that you can add tags to your RSS email showing specific information: full posts vs. excerpts, author name, etc.
My main goal was to have the title, featured image and the excerpt. Seems easy enough, huh? So I added these three tags in MailChimp:
The second one is supposed to pull in the Featured Image. At least, that was my hope. But when viewing, no luck.
When I looked at the documentation for the image tag, it said this:
Related RSS tag: <media:content>
What it displays: In certain feed set-ups, this tag displays the image defined in the <media:content> tag. Child elements like height, width and source URL aren’t editable in MailChimp, but can be included in the RSS feed on your site.
Below, that is appended with this:
To help ensure that MailChimp can view your feed’s images, you can include medium or type information inside the <media:content> tag.
<media:content url=”http://hathaway.edu/example.jpg” medium=”image”>
<media:content url=”http://hathaway.edu/example.jpg” type=”image/jpg”>
I’m sure somewhere in this, it was telling me why it wasn’t working. But as a non-coder, it was Greek to me. So, instead of struggling further with this, I did a bit of research on plugins for WordPress that might help. Yes, a plugin. Now I know there is probably code somewhere I can drop in to do this, but the only one I found worked with full content, and not excerpts. In fact, I could have shown the full content and the image would have appeared. But again, I only wanted the excerpt.
With a bit of research I found this plugin: Featured Images in RSS w/ Size and Position
I installed, activated and set these two settings:
And sure enough, when I did a test email, it worked like a charm.
This plugin also works with Feedburner, Constant Contact, Hubspot, Infusionsoft, Feedly and others. So if you are having this same issue, you may just want to check this plugin out.