Recently I attended the conference Digital Summit Seattle and wrote a post about my experience there. The topic varied covering digital marketing and I found myself gravitating towards more of the sessions on video.
I have been using video to share content for years, specifically starting with tutorials for our site. My first video tutorial was uploaded to Vimeo over 7 years ago. And since then, a lot of things have changed in the space.
As I continue to wrap my brain around using video I wanted to not only see if the speakers could convince me to do more on platforms like Facebook Live, etc, but I also wanted to talk with someone who is using it for their company and learn a bit more first-hand with a one-on-one conversation.
This gave me the opportunity to chat with Heather Dopson, Community Builder at GoDaddy about her experience around video and what she has learned.
Note: this is some background noise going on as we did record this live at the conference.
We started the conversation with Heather not only sharing what she is doing at GoDaddy, but her background doing web sites for clients and her other professional experiences.
From there I moved right into video and asked Heather to tell us why they decided to go with Facebook Live and what specific benefits drew them to do it vs. other forms of video or in this case, even other video platforms like Google, etc.
Next I wanted to hear Heather’s thoughts on what is currently happening with Facebook Live videos. People using them on their page vs. just dropping it into the their feed. And how one can expect anyone to drop what they are doing and tune into and actually show interest through interaction around what they are producing there.
I also wanted to hear her strategy behind producing live vs broadcast videos. In other words, do they think, Hey, let’s do a live video and then determine the topic, or do they come up with a topic and then decide whether it will be live or pre-recorded and then broadcasted. She had several thoughts on this but also shared how, in both situations, there is always the benefit of being able to repurpose your content.
As we dove into the repurposing, I also asked Heather how important it is to keep something in mind. For example, if you are doing a Facebook Live, and someone has asked a question in the comments, one cannot simply refer to the question but need to make a conscious effort to repeat it on the recording so listeners after the fact will know what you are talking about. Heather shared more about this and how that is important in many forms of content that is repurposed.
I also had to slip in that I had heard in a session from a speaker that long-form, or even written content is just not the way to go. As if video or nothing at all. They even went as far as saying, I don’t want to read it, or click on read more. Who wants to do that? Well, I have my own opinions there and asked Heather to share hers.
Lastly, Heather gives us her last words of wisdom if you are thinking about doing video.
So check out their Facebook page for GoDaddy Live on Thursdays at noon, Mountain time in the US. And just seach Heather Dopson on all your favorite social platforms to connect with her.