Your bio and online profile are great tools for building trust and credibility with readers, visitors, followers and potential clients. The more approachable you are, the more people will want to connect with you and start building a relationship.
Your bio is your best tool for communicating who you are and what is important to you. A key benefit is that you get to define yourself, rather than having someone else do it. You get to decide how you will show yourself to the world.
What Will an Attention-getting Bio Do for You?
It will separate you from the masses
This is one of the most important benefits of having a carefully constructed bio. You will rise above all those bios and about pages that are written in faceless corporate speak.
It will motivate people to want to know more about you
The best bios leave the reader with an urge to find out more about that business or person. Later on in the book, we’ll look at strategies for motivating visitors to want to continue the conversation.
It will encourage your readers to take the ‘next step’
A warm, engaging bio provides opportunities for visitors to email or phone you with additional questions, follow a link to find out more about your products, services or sign up for delivery of your excellent blog or newsletter content.
It will help you find your right people
You will find people who want to hire you or collaborate with you solely on the basis of what you say about yourself in your bio. It’s a sweet thing when your bio connects you with the people your heart tells you that you want to be working with.
And it may bring unexpected surprises
My blog’s bio page has prompted people to contact me with requests for guestposts, ad purchases and even interviews with journalists. With an SEO-optimized bio or about page, the opportunities are endless.