Have you ever noticed that sometimes we paint a rosy picture about a task that others might find impossible, or very, very hard? Take blogging, for example.
Let’s face it, blogging isn’t for everyone.
I have taught dozens of blogging workshops and thousands of bloggers over the last several years. Many of my students had been convinced, often by coaches, influencers, and yes, other bloggers, that they absolutely must blog. The benefits of blogging have been talked about a lot.
So when in my past workshops I found students were always surprised when the first words to come out of my mouth are:
“Today, I am giving you permission not to blog.”
These weren’t words of discouragement to scare people away from the prospect of blogging (especially since this was prefaced in a workshop that was all about the benefits of blogging). I was simply letting them know that it’s not the end of the world if their business doesn’t have a blog.
Why You May Choose To Not Blog?
1. Blogging is hard work.
Blogging involves writing—a lot of it. Not everyone enjoys writing. The whole purpose of blogging is to provide fresh, useful content for your readers, whether you do that by telling stories or writing a how-to post or creating something else. But if it is consuming too much of your time, if you aren’t enjoying it, if your blog becomes a thorn in your side, maybe it’s time to let it go.
2. A blog is simply another marketing tool.
Sure, if your clients and customers are prone to looking for solutions to their problems online, a blog will bring more visitors to your site. A blog will also help to position you as an expert in your field. But using Twitter for your business is also a tool. So is having a Facebook page or posting on Instagram or Pinterest. There are a lot of ways to market your business, both off and online. You don’t have to do them all.
3. A blog is not right for every business.
I have heard people say no matter the business, you have a blogging audience. But let’s be honest here. Does a funeral director have a lot they feel comfortable sharing on a blog? Does a plumber really want to spend his or her time telling others about their secret plumbing tips? Depending on their goals, we could answer yes or not to both of those questions. But this list goes on and on on.
So find that reason first. Then you can make the decision whether to blog to or not.
4. Blogging can bring out the worst in people.
Be prepared to encounter all kinds of people on your blog. No matter what you talk about—your subject matter, or even your tone— someone somewhere along the line will come in and be confrontational. You need to decide how to handle that, or if you even want to. If you are a sensitive person, it might get you down. But just know that you are putting your stuff out into the world.
5. Blogs are everywhere and there are no guarantees.
Let’s face it, there are a ton of blogs out there and the competition is fierce. Building an audience via your blog is much more difficult than it use to me. Again, I am not telling you to shy away from it. You may have intentions of sharing your thoughts, educating your readers, or support your clients through your expertise. But if you are blogging with the expectations that all these people will be swarming to your site instantly, it is likely that you are going to be very disappointed. You will really need to understand why you are doing this blog, who you are writing it for, and realistically, what will the results be and will your goals be met.
You will hear a lot of people say just blog,just write. Get it out there. Some may even preach that you should write for yourself, not your readers. Some bloggers get tired of the direction blogging as gone (in their eyes) and want to get back to the basics. Just blogging for the sheer pleasure of it. And I applaud any blogger who has the time, energy and desire to do just that. But as a new blogger, think this one through. If you don’t have that audience built up, and you pour your blood, sweat and tears into those posts, and no one is reading, sharing or commenting, you will need to accept that. It likely will never build your reputation, bring in new clients or any other goals you may have had. There is an off-chance it could, but nothing is guaranteed.
But There is Hope to Blog Without Blogging
So in the end, should you blog? I still recommend it to a lot of my clients. But I have also agreed with some who have said that it wasn’t the right route for them at that particular time.
But the bright side is that there are many ways to take advantage of the blogging aspect of your WordPress site while still using posts (or custom post type) to insure there is always fresh content for your readers and for the search engines. Listen to this older podcast of ours where I talk about Why Should You Have a Blog Even If You Don’t Blog.
It’s your decision. Just be sure that you are choosing to start a blog for the right reasons.